Page 4 - Gray Lot News Today

Asking right now. what do you think? >> i think i would look at it from the perspective of what i call buyer personas which is the idea of how do the people that shes targeting, the plus-size women, and the other women, look at themselves? and if theyre very different, shes got two different markets. in this case she either needs to choose or she needs to work on both. if she does, she probably needs two marketing strategies, maybe even two websites or two brands. >> thats hard when just startin...

What do we want to be when we grow up? where do we want to be five, ten years from now? if ten years from now she wants to have a product line that appeals to everybody, maybe that drives you in one direction. if shes saying, no we want to be focused and dominate this one niche, it might be the time to say no to an opportunity. >> when youre smart and have limited resources, you have to think about where youre putting them. you dont want to divide them up necessarily. >> do one thing really well...

This is what membership is. this is what membership does. get as much feedback as possible on your idea before you jump into it. a lot of people are very protective of their ideas. they dont want to share their ideas with anyone. theyre afraid think be stolen or a competitor will hear about it. ideas are cheap. its the execution that matters. >> i met todays elevator pitcher just a couple of days ago on, of all places, the escalator at saks fifth avenue which is right across from us here at 30...

Market trying to raise up to $1 million to help us with general working capital purposes, production scaleup, technology initiatives, and general sales, and sales and marketing as well. you can find out more at tkhibiscus.com. thank you. >> congratulations. were very happy to see you here today. okay, guys youre tasting it. i know scott you drink a lot of tea so youre going to be a good judge of the product. >> i love my tea. >> david? scott? on a one to ten, not the product. i saw you guys smil...

Courtesy of yfsmagazine.com. one, girl boss. filled with behind the scenes stories from the quick rise in the fashion world youll learn success is all about trusting your instincts and following your gut. two business model generation is for people looking to update outdated business models. get some powerful strategic ideas and tools that are easy to implement for your small business. three, do it marketing provides some helpful ways you can demystify your marketing strategy, so you can reach n...

For people looking to update outdated business models. get some powerful strategic ideas and tools that are easy to implement for your small business. three, do it marketing provides some helpful ways you can demystify your marketing strategy, so you can reach new customers and clients. four, good to great profiles a set of elite companies that have managed to achieve enduring success and have sustained stellar results for at least 15 years. and five, hooked, how to build habit forming products....

Get as much feedback as possible on your idea before you jump into it. a lot of people are very protective of their ideas. they dont want to share their ideas with anyone. theyre afraid think be stolen or a competitor will hear about it. ideas are cheap. its the execution that matters. >> i met todays elevator pitcher just a couple of days ago on, of all places, the escalator at saks fifth avenue which is right across from us here at 30 rock. and this is a good lesson for all of you out there. h...

Questions along the way. if she wants a product line that appeals to everybody, that drives you in one direction. no, we want to be focussed and dominate this one niche, it may be the testimony to say no to one of those opportunities. >> if youre small and you have limited resources, you have to think where youre putting them. >> do one thing really well and then try to do a bunch of things. >> okay. and when youre picking, see which one is more successful. thats kind of easy. you have to dig in...

>> the idea quickly took off. gaining traction and new customers every time someone received a paperless post invitation. jonah perrettety, founder of buzz feed and co-founder of the huffington post was so impressed when he first received a paperless post invite that he eventually became an adviser and mentor to the pair. >> what the company has found is that people are receivers first and then they get a few and say, i keep getting these beautiful invitations and its usually from a friend of mi...

That owners should focus on in order to build a business that can scale. jeff hoffman is a co-founder of priceline and a former ceo in the priceline group. hes a successful entrepreneur and motivational speaker and he is co-author of the new book scale, seven proven principles to grow your business, and get your life back. its so great to see you. thanks for stopping by. >> thanks for having me. >> and you put this together because you watched, youve helped ray lot of companies scale, companies ...