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Watermelons along the Great White Way

CLARK: Watermelons along the Great White Way

The Little-Known Story of Iowa s The Great White Way

More than a century ago, Iowa roads were awful. When rain or snow fell, travel became nearly impossible. As more and more automobiles hit the road, Iowans needed a better way. An idea changed everything, for both towns and people on the roads. This is the story of The Great White Way . Back in 1910, the Good Roads Convention met in Des Moines and decided Iowa needed a road that would cross the entire state from the Missouri River at Council Bluffs to the Mississippi River in Davenport. After that convention, poles along a road that followed a railroad between Council Bluffs and Des Moines were painted with a six-foot white stripe. The road was deemed White Pole Road. The idea being that anyone traveling it would see the white poles and realize they were still on the correct road.

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