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Hygiene, health & wellness remain key consumer concerns: Kantar report

Mumbai: Emerging from the pandemic, the Indian FMCD (Fast Moving Consumer Durables) market presents significant opportunities. While the pandemic caused much anxiety amongst consumers in general, there was a high demand in the FMCD health and wellness space, according to the latest Sustainability Report from Kantar. New-market segments such as air purifiers, ACs with
Sushmita Balasubramaniam Paru Minocha Fast Moving Consumer Durables Sustainability Report India Story Post Pandemic Consumer Attitudes

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