so that kind of rose to the top. >> because that was retweeted a lot, your klout score in this area of influence got higher? >> right. that's what i want people to think what they say, who's denise and what's she about? i can turn that off. it's a good thing to go into klout and see what you're effective about and monitor it and turn it off if it's wrong. >> for you, for instance, does that mean you're going to stop talking about dogs? how do you use that information? >> no, but better, i think, is if i want to be influential about a specific thing in my industry, if i for example have a green roofing company, then i want to make sure i'm tweeting heavily about things that are helpful in that industry. that people will see me as an expert. if i'm tweeting effectively and doing facebook and other social media about that, when you look at my klout score, it should say i'm influential in green, solar, things like that. then if something erroneous comes in like pizza, i want to turn that off. >> it's a good way to check on your competitors too?