videos that just, you call it mansplaining. you explain to women whyar men are the way wee th are. >> how did you start doing this? oh, that's a that's a great question. >> the partner shaming., that'sa a whole other series. it's not just mansplaining, but partner shaming in and of itself. is essentially when the person who loves and cares about you and is supposed to protect you against chooses to secretly record the mistakes you make, k the embarrassing behaviors that willexhibit, post them online, d and then have millions oft to strangers start to bash you andl for atle you for klout. >> attention, validation, so true. impaire so there are two sides of whatd you do. one of them is like tryinge is to help women to understanhe ary men are ridiculous. throwe are. but through your videos, i'venan learned there's a reasonable explanation for most of it. the other side fthe othe is thes tock and instagram and social media has wedged into lik
so that kind of rose to the top. >> because that was retweeted a lot, your klout score in this area of influence got higher? >> right. that's what i want people to think what they say, who's denise and what's she about? i can turn that off. it's a good thing to go into klout and see what you're effective about and monitor it and turn it off if it's wrong. >> for you, for instance, does that mean you're going to stop talking about dogs? how do you use that information? >> no, but better, i think, is if i want to be influential about a specific thing in my industry, if i for example have a green roofing company, then i want to make sure i'm tweeting heavily about things that are helpful in that industry. that people will see me as an expert. if i'm tweeting effectively and doing facebook and other social media about that, when you look at my klout score, it should say i'm influential in green, solar, things like that. then if something erroneous comes in like pizza, i want to turn that off. >> it's a good way to check on your competitors too?
>> you can go and see what anyone is influential about. you can go by area of influence. if i go into green homes and click on that, i can see the top tweeters and social media people in that area as well. >> which is great if you're marketing your own company. you go in and -- say you sell dogware. you can say, who's really influential in dogs, try and connect with that person so they talk about you. >> you can do that, you can see the kinds of things they're tweeting about or facebooking about and use that and repurpose that content, of course giving them credit. be inspired for ideas of things you might want to create original content for. >> setting a goal. this is to your point of you want to be a green roofer. set a goal and figure out a way to get that as an area of influence where you're a big person in it? >> exactly. >> all right. this is very interesting. is there anything that you can get, are there klout perks? >> there are. klout has a pretty unique thing right now where larger companies are using the areas of influence
and the current republican nominee, mitt romney, also is not addressing these issues. the only politician that i've seen talking about manufacturing in the united states is ron paul. approximate whether you're putting in the effort on facebook or twitter or wondering if you should start, one way small business owners can assess their social media reach is with klout, a free online tool that helps measure your online influence on a scale of 1 to 100. it can help you take your social media targeting and interacting to the next level. what is klout all about? denise is here to explain, ceo and founding partner of the s3 agency, a full service agency. thank you for coming. people are talking about klout but a lot of people don't know what it is. explain what klout is. >> klout is a free online tool that you can sign up for with
twitter, facebook. it tell yos how effective you're being in your social media outreach, how influential you're being, who's influencing you. >> first thing you have to do is go on and sign up with facebook and twitter. >> klout.com. you don't need both accounts, choose one. if you have two, that's great. it goes on and you can attach other accounts for social media you're using. youtube, linkedin, google plus. >> what's your score? >> today 51. >> is that good? or no? >> it's fine. it's a good score. but what i'm much more concerned about is the areas of influence i have. so when i look at my score, what i'm really looking at is what does klout say i'm being influential in? i know this morning in addition to things like blogging one of my top areas of influence is dogs. which is not really what i'm influential in nor what i want to be influential in but i tweeted recently about dog commercials from the super bowl.
of small business manufacturing, i don't feel that it is. the concern the republican nominee, mitt romney, also is not addressing these issues. the only politician that i have seen talking about manufacturing in the united states is ron paul. >> whether you are putting in the effort on facebook and twitter or if start, the way they can reach online influence is klout with a "k." what is klout all about? denise is here to explain. she is founder of a agency for advertising and a media company. people are talking about it, but a lot of people don't know what it is. explain what klout is in a
known as influential in, and i tweeted recently about the super bowl, and that rose to the top. >> so that was re-tweeted a lot. >> yeah, and that's not what i want people to think i am about. i can turn it off. and it's a good thing to go in there and see what you are being effective about, and then turn it off if it's wrong. >> how do you use that information? you will stop talking about dogs? >> no, if i want to be influenti influential, if i have a green roofing company, then i want to make sure i am tweeting heavily about things that are helpful in that industry, where people will see me as an expert. if i am tweeting effectively and doing facebook about that, when you look at my klout score, it will say i am green or something like that, and if something
sentence or two? >> yeah, it's a tool and it tells you how effective you are being in your social media out reach. >> the first thing you have to do is go on and sign up with facebook and twitter? >> yeah, you go to klout.com, and you don't need both accounts, you can choose one, and if you have two, that's great, and you can attach other accounts for other social media you are using. >> your score, 1 to 100. what is your score? >> 51. >> is that good or no? >> it's fine. it's a good score. but what i am much more concerned about is the areas of influence that i have. so when i look at my score, what i am looking at is what does klout say i am being influential in. dogs is not what i want to be
klout perks? >> yeah, larger companies are using influence to identify people, where you can go out there and create a social buzz. they will look through areas of influence and take the score, and people highly influential in certain areas, they will reach out and make a perk available to them and you have to click and say you want it, and then you can get new hair spray, or things you can talk about if you like it. >> what is a good score? >> well, justin bieber has 100. i don't think the score is as important, but you want to have something going on and you are at least maintaining activity and if you are growing, that's great. >> thank you so much for explaining this to us. >> thank you, j.j. coming up, a physician asks how to get other doctors interested in her franchise
ranked with a score. if you're on twitter, facebook, or linked in, it's already happened. clout with a "k" measures your online influence. not only how many friends or followers you have but the impact you have on what they think. and now retailers are offering deals based on your klout. so who's got klout? >> well, it's people who when they tweet something people do things. you know, for example somebody who goes to a las vegas club and they tweet it. they send pictures and then other people pick that up. they retweet it. they maybe even go to the club. or somebody who recommends a yoga class. you know, it doesn't have to be something really huge, but in your circle of friends if you're considered an influencer, marketers are really taking a look at that and brands are saying, hey. >> so it's not just necessarily the justin bieber's of the world who have a million followers?