Sweet Sensation pear growers close another great sales season
The last Dutch Sweet Sensation pears of the season were sold at the end of March. The Greenery Growers top fruit team and growers recently had an online meeting. They reflected on another successful season.
Results
Both Sweet Sensation and Sweet Dored have built a solid client base in recent years. This season, all the previous years retail customers once again included these pears on their shelves. That s mainly because of the pears flavor. This again scored higher than all other red pear varieties in a taste test.
This client base has also been broadened. The aim is volume growth with retail customers in various European countries. Sales volumes rose sharply, particularly in the Netherlands. The pear was available at supermarkets like PLUS, Albert Heijn, and Jumbo.