Christmas doesn t affect avocado sales; they re good all year long
Of all the exotics on the market, avocados are the top seller. Greenpoint Trading has been focusing on this product in recent years. This Dutch company sells it under its Avojoy brand. We get these Avojoy avocados exclusively from our supplier, Westfalia, says Carel van Krimpen, Greenpoint Trading s owner. Having our own label also means we can focus on our product s quality and further penetrate the market. This is how we distinguish ourselves.
Greenpoint Trading s avocados go to various sales channels. These include greengrocers, the hospitality industry, wholesalers, and online supermarkets in the Benelux. Carel says focusing on these sales channels has been a stroke of luck for Greenpoint Trading. COVID-19 has affected the hospitality industry. We have good contacts with sushi restaurants there.