Page 2 - Greg Mcdaniel News Today

Here are a few new ways to get your brand out there in 2022, from custom coasters and tennis balls to t-shirts and billboards.

Whether you're just dipping your toes in the luxury real estate waters or have been in the industry for years, this quiz will put your marketing knowledge to the test.

This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach motivated sellers.

Set your mindset for an ‘audience of 1’ Agents pay massive amounts of money each year to engage in so-called “36-touch” drip marketing programs. According to Mackin, automating your email marketing “loses the soul of your brand, its personality, and its effectiveness.” Rather than blasting out to the “auditorium,” Mackin advised, “Focus on an audience of one.”  A proven way to achieve this goal is by creating a “persona” for the types of clients you work with the most o...

Stumbling across snakes, raccoons, coyotes and other wild animals during a showing isn't ideal — and oftentimes, it can even ruin a deal. Here's what to do.

Get full access to the series for 50 percent off here. A critical reason every buyer needs a competent agent with excellent negotiation skills is to prevent lawsuits, especially when post-closing problems occur. The question is: How do you avoid post-closing problems in the first place? And when one does crop up, how do you handle it to avoid litigation?  For many years, I taught a continuing education course called, “What You Fail to Disclose, May Leave You Exposed.” With the exception o...

Inman Connect This month, we’ll talk to mortgage leaders about where the market is headed and how products are evolving digitally to suit buyers’ needs now. We’ll also explore emerging alternative financing options that are changing the game for buyers and sellers. Join us for Mortgage and Alternative Financing Month. We all know that objections are part of the real estate landscape. However, have you ever asked yourself what causes your clients to object? Understanding the psychology beh...

Inman Connect At the recent Inman Connect, Craig Wilburn described how he had both sides of a $700,000 transaction and lost it over a dispute about the couch. There are a plethora of reasons deals fall through. Some, like in Wilburn’s case, aren’t in the agent’s control.  One thing you can always control is your own behavior and your reactions to bad behavior. If you want to close more transactions, avoid this list of seven deadly behaviors that can definitely make your deal flop.  1. T...

Pricing your new listing comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. Here are a few strategies.

Inman Connect One of the hottest topics at Inman Connect was how to cope with the low-inventory market. Last week, Jeff Lobb and Stacie Staub discussed three strategies for finding listings in a low-inventory market. Here are 12 additional ways to proactively persuade potential sellers to put their properties on the market now.   Strategy 1: Listings hiding in plain sight How many buyer leads did you ignore last year? According to the National Association of Realtors, about half of those buye...