Gregory Moen News Today

♪ >> reporter: it may be just a cover to you, but to a book publisher its a vital sales tool. dust jackets can be as memorable as the books they wrap around. in a few cases, more valuable. a first edition of the great gatsby without a dust jacket can go for $10,000. with one? >> even if its rather tattered youre looking at probably $80,000 and up. >> reporter: the art of the book cover. later on sunday morning. >> osgood: batter-up is a phrase you might not associate with the christm...

by its cover. but in the publishing world they know the cover is pretty important as erin moriarty will report in our cover story. ♪ >> reporter: it may be just a cover to you, but to a book publisher its a vital sales tool. dust jackets can be as memorable as the books they wrap around. in a few cases, more valuable. a first edition of the great gatsby without a dust jacket can go for $10,000. with one? >> even if its rather tattered youre looking at probably $80,000 and up. >> repo...

story. ♪ >> reporter: it may be just a cover to you, but to a book publisher its a vital sales tool. dust jackets can be as memorable as the books they wrap around. in a few cases, more valuable. a first edition of the great gatsby without a dust jacket can go for $10,000. with one? >> even if its rather tattered youre looking at probably $80,000 and up. >> reporter: the art of the book cover. later on sunday morning. >> osgood: batter-up is a phrase you might not associate with the ...