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March 11, 2021
Severe weather in many areas of the U.S. in February didn t do much to resuscitate restaurant customer transactions at major chains which were already experiencing declines in the last months of 2020 and January.
Major chain transactions dipped by 13% compared to a year ago, and January brought a 9% decline, according to The NPD Group s Crest Performance Alerts. The alerts provide a weekly view of chain-specific transactions and trends for 75 quick service, fast casual, midscale and casual dining chains, according to a press release.
The month of February brought deep cold and snow and Texas was especially hit hard with a massive winter storm that knocked out power and water systems. During this period, customer transactions at major chains in Texas declined by 46% compared to year ago, according to the release.