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We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that f...

Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was ...

Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very b...

Which was the four years before that, in the period where lot was changing and you have the first kind of old logo lifestyle brands. Well take it for granted now these were companies for the first time, were declaring their business w by was not to sell products but to sell ideas lifestyle, the sense of belonging they could extend into kind of selff enclosed branded cocoons. They could sell everything as long as it was granted with this logo. So nike was the first one to do this. They didnt ever...

What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for ...

By. 7 the hang sang was up by 2. 1 the shanghai composite up by 2. 1 in europe right now where there is active trading taking place, green arrows across the board. The biggest gainer is the footsy up by. 8 . Quick check on treasury yields which was so closely watched last week when you saw the temporary inversion in the middle of the day between the 10s and the 2s this morning, 1. 618 the two year is 1. 15 so showing more room than we have seen over the last several sessions. We have a huge week...

Right now. Lets get it started lets get it started in here good monday morning and welcome to Worldwide Exchange im dominic chu in for Brian Sullivan today here is how your money and the Global Markets are setting their day up, at least to start. Stock futures indicating the dow will open by about 215 points. The s p up by 23 and the nasdaq up by 61 points as well. The bond market right now is already in focus because yields are creeping higher. The yield on the tenyear treasury note right now c...

Says neither the uk nor the eu is prepared for a no deal brexit. Now on bbc news, live to singapore for Asia Business report. Not so great. Expectations. Us china trade talks to resume but is there really any hope of a deal insight . Brazils transgender influences changing the way brands talk about the daily struggles and iys talk about the daily struggles and joys of people who change their sex. Hello and welcome to this monday edition of Asia Business report, im sharon tate lail. Lets start wi...

The us china trade war is perhaps the darkest cloud hanging over the Global Economy. But today, top american officials are heading for shanghai, with talks set to resume between the worlds two biggest economies. Theyre hoping to make progress on a trade war which has seen the us impose tariffs on 250 billion worth of goods that china sells it because of what President Trump says are unfair trade practices. China has retailiated with tariffs on 110 billion of goods the us sells. Theres evidence t...

A failed merger and a boardroom bust up are the backdrop for renaults annual Shareholders Meeting which takes place in paris later today. The carmaker is in a race with its rivals to develop the technology of tomorrow that will bring in the profits those shareholders want to see. Less than a week ago renaults future seemed to involved a 39 billion merger with american italian rival Fiat Chrysler but it swiftly fell apart amid an acrimonious blame game. Last year renault brands sold 3. 88 million...