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More partnerships will be key for individual brands and destinations in the Middle East region if they want to stand out from the crowd.

Saudi arabiaUnited arab emiratesFrance generalRafat aliRob torresThomas meierJumeirah groupMoroccan national tourism officeSkift global forumExpedia group media solutionsExpedia group media solution torresMiddle eastSkift global forum eastAdel el fakirMoroccan national tourismGrowth through industry