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When Sonny Franzese died last month at age 103, he was the last living remnant of the New York Mafia from its heyday. A feared enforcer and dictatorial head of the Profaci (later Colombo) family, he knew where all the bodies were buried, so to speak, and may have had inside knowledge on the JFK assassination. Frank Sinatra kissed Sonny’s ring many times in public, and his ill-gotten gains funded everything from Deep Throat and Texas Chainsaw Massacre to bubblegum music like “Yummy, Yummy, Yummy”. Mark Jacobson attended his Brooklyn funeral and reports back on Sonny Franzese’s life of crime for PKM.
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We've all heard well known music used in commercials. But the cereal people in Battle Creek may have been the first to turn that concept around and to create an original pop song to not only promote their products, but in one instance, scoring a hit song.
The folks at Kellogg's were first with "Doin' the Flake", a promotional release from Gary Lewis and the Playboys. Lewis is the son of comedy legend Jerry Lewis, and he and the Playboys were riding the wave of debuting out of the box in 1965 with a number one song, "This Diamond Ring", and the follow-up, "Count Me In", which peaked at #2.
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