Pod Digital Media is bridging the gap within podcasting’s racial divide
US podcast ad spending is set to cross $1B this year Pod Digital Media is ensuring Black and brown podcasters are getting the money they deserve
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144 million Americans listen to podcasts and advertisers are recognizing this shift and putting dollars into the industry.
Podcast ad spending is becoming a new source for revenue spend for advertisers that are looking for new and additional ways, outside of radio, to advertise. Podcast advertising is a great way for companies and brands to reach a diverse audience. According to Nielsen data, non-white adults represent about 33% of the US population, yet they make up 41% of total podcast listeners monthly.