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>> you don't have to be on a mountainside to risk life and limb. you can be in your own bedroom. >> hi, guys, it's drew here. i am back with a video. >> today i'm doing a black friday -- >> hey, guys, it's gwendolen. >> i have there entire bag -- >> a surprise party -- >> haul video, a shopper trend known to rake in millions of hit. >> a haul video, not h-a-l-l, h-a-u-l is when someone goes out and acquires a bunch of stuff and makes a video showing people on youtube what they got. >> so i went there, and i got a couple pairs of sweat pants, can you see the colors? >> they call them haul videos because i think they've just hauled bags of stuff home. it's a form of validation. creating a haul video makes them feel good about what they acquired. >> in september, 2013, a bizarre haul video surfaces and leaves viewers shopping for answers. >> what's up, guys? like i said before, i'll get it fixed. i know.