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MediaMath and PubMatic join forces to expand media buying ecosystem in Asia Details 18 February 2021
MediaMath has tied up with PubMatic to make the latter s ad supply in Asia available to MediaMath buyers. This is done through MediaMath s omnichannel media buying platform SOURCE, which will see PubMatic bringing added display, mobile, and connected TV inventory from a roster of publishers across Southeast Asia including LINE, KLY, Detik.com, Kompas Gramedia, ABS-CBN, and Sanook.
Launched in 2019, SOURCE is MediaMath s digital media ecosystem that aims to be transparent with advertisers and help them optimise their media-buying strategies. According to PubMatic, publishers have been asking for increased transparency, and brands and media buyers want better insights into the inventory they are acquiring.