Founded in 2019 by Perth businesswoman and mother-of-two Tara Simich, 31, Mermade Hair now boasts 260,000 Instagram followers and a string of celebrity fans, like Khloe Kardashian.
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When it comes to getting creative with your hair, you are only ever as good as the tools you have at your disposal.
You can tease, backcomb and straighten to your heart’s content, but it’s the best styling products that can make or break a hair style.
Luckily, we’ve found the best of the best…
Best Texturiser
This is like if a dry shampoo married a hair spray and they had a baby. It adds just the right amount of texture to the root, body to the lengths and holds it there. And thankfully, it doesn’t leave behind any powdery residue, which so many other texturisers do.