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Personal care major Beiersdorf is building a multidisciplinary technology centre at its headquarters site that will merge research, development and production in a move set to drive competition and future-proof innovation, its senior VP of supply chain says.
Announced late last year but in the planning for four years, Beiersdorf’s €60 million investment would see the completion of a technology centre built at its Hamburg site by the end of 2024 – providing existing R&D, production, packaging and marketing teams a space to collaborate and the means to fast-track innovation.
The tech centre would be focused on formulation upgrades, including switching out preservatives, using more natural ingredients, working more with actives, and developing formulas that targeted the skin microbiome. But it would also be sharply focused on packaging re-design and innovation with sustainable and recycled materials, as well as dedicated to incorporating the latest digital technologies in all stages of production.
HamburgGermanyBeiersdorfHarald-embergerFuture-proofing-beiersdorfBusiness-amp-financialSustainability-and-circular-beautyBeauty-tech-and-digitalSkin-carePackagingNiveaInnovation