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Is visualisation the key to encouraging earlier retirement saving?
The behavioural science technique could adjust the short-term bias younger people naturally have with their finances
By Amanda Newman Smith 12
th April 2021 10:38 am
Visualisation techniques, used as a way of motivating yourself to achieve something, pop up in various contexts.
Sports professionals often visualise themselves rehearsing a skill or routine to prime their body for success. Visitors to health spas are taught to relax by visualising themselves in a beautiful summer garden.
In financial planning, visualisation enables clients to explore their financial goals. Imagining their future self at retirement, for example, can help them understand the kind of life they want and make it easier for advisers to help them achieve it. But can this approach be used to encourage young people to start saving earlier for retirement?