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Have home retailers peaked? The category was on the rise, but the pandemic drove exponential growth. Retailers must now navigate how to sustain momentum in the years ahead. Published May 10, 2021 Adeline Kon/Retail Dive When the coronavirus pandemic took hold in the U.S., nearly every aspect of the retail industry was impacted. But the divide between those retailers deemed essential versus nonessential became increasingly apparent as the weeks, and then months, went on. One category, despite being nonessential, gained from the circumstances brought on by the pandemic: home. The sector experienced unprecedented demand from consumers adjusting to new realities and living situations and looking to make life at home more comfortable. The category stood in stark contrast to other discretionary categories, namely apparel, where sales plummeted from 2019 figures as a result of changing consumer preferences.

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