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Fama sees mango potential in Europe
Europe may provide a fruitful market for Malaysian mango exports in future
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According to a report from
Bernama, Fama hopes to export Harum Manis mangoes to European countries in the next three to four years.
Mohamad Fasiah Mohd Fakeh, chairman of Fama, said there was lots of potential in these untapped markets and Malaysia had to adapt.
“The potential of Harum Manis can be developed further as the demand in the country alone exceeds the total production and the exclusivity of the fruit itself,” Mohd Fakeh said.
“We need to move towards modernisation and look globally so that Harum Manis will be known and can be enjoyed everywhere in the world similar to other fruit such as apples.”