Snack brand Calbee is growing through a two-pronged approach: driving its core US brand Harvest Snaps at the same time as elevating its Japanese snack brands to a new level among US consumers, company CCO Tim Bateman told FoodNavigator-USA.
Snack brand Calbee is growing through a two-pronged approach: driving its core US brand Harvest Snaps at the same time as elevating its Japanese snack brands to a new level among US consumers, company CCO Tim Bateman told FoodNavigator-USA.