New fun footwear to cheer you up amid lockdown tnp.sg - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tnp.sg Daily Mail and Mail on Sunday newspapers.
Description
Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the new line of colourful Havaianas x Fortnite edition slippers available from April 29, Cheil Brazil has created a ‘Slipper’ shaped Summer Island inside Fortnite. The footwear of choice for many gamers, Havaianas x Fortnite edition introduces colorful prints that celebrate three elements of the game, DJ Yonder, Brite Bomber and the Battle Bus.
Fortnite players worldwide can now access the map of Havaianas Summer Island, using the game s Creative Mode. The slipper-shaped island, separated into three areas that reflect the three game characteristics, were developed in collaboration with Alan ‘Shinohara’ Garcia and Mateus ‘Derponce’ Yoshitani. The slippers will be marketed in Havaianas physical stores and digital flagship stores, as well as in other online channels and throu
Dive Brief:
Flip-flop maker Havaianas and agency partner Cheil Brasil created an in-game island in Fortnite that is shaped like one of the brand s signature slippers, according to details emailed to Marketing Dive.
The location promotes a new Havaianas x Fortnite collection themed around iconic elements from the online multiplayer game, including DJ Yonder, Brite Bomber and the Battle Bus. Havaianas Summer Island was developed using Fortnite s Creative Mode and in collaboration with content creators Alan Shinohara Garcia and Mateus Derponce Yoshitani.
On May 14, Havaianas will host a virtual event where visitors to the island can score a discount by sharing snapshots with the hashtag #HavaianasFortniteDay on social media. Brands continue to gravitate toward Fortnite even as owner Epic Games enters an increasingly ugly legal spat with Apple over the latter s app store policies.
What the flip? Fortnite and Havaianas in virtual/physical relationship
Deal births real-life Fortnite-edition flip flops and inserts a Havaianas island into the game.
by Fayola Douglas
Sign in to continue
Free email bulletins
Friday, 30th April 2021 at 1:39 pm
Here’s a piece of news we didn’t see coming: Havaianas, the popular flip-flop brand, is teaming up with Epic Games for a Fortnite/Havaianas collaboration.
Advertisement
The surprising pop-culture crossover will take place in the game and in real life. The in-game element is a brand new Fortnite Creative Mode Map, dubbed The Havaianas Summer Island.
Developed by well-known Fortnite creators Alan ‘Shinohara’ Garcia and Mateus ‘Derponce’ Yoshitani, this sandal-shaped locale is available now for fans around the globe to explore.
How to get the Havaianas Fortnite Map
If you want to visit The Havaianas Summer Island, you simply need to boot up Fortnite Creative Mode and