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HAVAS Red (formerly Red HAVAS), the global merged media micronetwork has today released its inaugural The State of the Influencer in 2024: A Client’s Perspective whitepaper.
To understand how influencer marketing is evolving, HAVAS Red surveyed clients across ten markets – Australia, Ireland,
HAVAS Red (formerly Red HAVAS), the global merged media micronetwork today released its inaugural The State of the Influencer in 2024: A Client’s Perspective whitepaper.To understand how influencer marketing is evolving, HAVAS Red surveyed clients across ten markets – Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K. These clients spanned a range of industries and sectors, from health and wellness, technology, and food and beverage to automotive, manufacturing, and tourism and travel. Clients shared their experience, what works and what doesn’t, how to drive the bet outcomes and where they believe influencer marketing is heading.