Hayley Basham News Today

February 16, 2021 2:42 Uluru Ayers Rock Resort has launched a new brand proposition via BMF.  The ‘Just Wow’ campaign features several visitors to Uluru experiencing different aspects of the destination, including camel rides, segway tours and a motor bike tours. The new creative work is meant to challenges travellers’ perceptions of Uluru as “just a rock”, to a destination with an abundance of experiences, flavours and interactions on offer. Between July 2018 and June 2019, 1.9 mil...

February 16 2021, 11:25 am | BY Ricki Green | 4 Comments How do you describe the slack-jawed, weak-at-the-knees wonderment of a place as special as Uluru? The first time you encounter it, a million words race through your mind, but all you can mutter are two: Just…Wow.   ‘JUST WOW’ is the new brand platform BMF has developed for Uluru | Ayers Rock Resort since winning the Voyages Indigenous Tourism Australia business last year. The work challenges all travellers’ perceptions of ...