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How to go booze-free and make the most of Dry July

How to go booze-free and make the most of Dry July Megan Johnston Photo: Seedlip Its that time of year again, when thousands of Australians put down their beer, say cheers to sobriety and swear off the booze – well, for a few weeks at least. Every winter, Dry July challenges Australians to take a month off alcohol, for their own health, and to help raise funds for Australians with cancer. Related Content The event, now in its 14th year, is part of a growing wave of interest in sobriety and mo...
Brunswick East New South Wales Australian Capital Territory Sherif Goubran Jessica Spendlove Nat Battaglia

The branding secrets behind booze-free beer business Heaps Normal

The branding secrets behind booze-free beer business Heaps Normal 7 minute Read Heaps Normal is more than just another Melbourne craft beer brand. It’s fostering change in Australian drinking culture and tapping into a demand for local brews. It also happens to be 0.5% alcohol. This SmartCompany Plus article unearths the secrets behind Heaps Normal’s branding, including the thinking behind the name, the packaging and the social media messaging, and where it sits in the Aussie beer scene. F...
Andy Miller Heaps Normal Smartcompany Plus ஆண்டி மில்லர் குவியல்கள் சாதாரண

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The boom in low-alcohol beer brands

True brew: the beer tapping into the booze-free boom For a long time everyone agreed: low-alcohol beer tasted terrible. But rising sales are turning that assumption on its head – and riding the new sobriety movement in the process. June 4, 2021 Drinks writer Mike Bennie likens the growing popularity in non-alcoholic drinks to choosing free-range over cage-farm eggs at the supermarket. Save Normal text size Very large text size Last summer, frustrated with my fluctuating schedule as a freelan...
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Source: smh.com.au

Australia's first alcohol-free cocktail bar opens in Brunswick East

Photo: Griffin Simm Attached to the front of the distillery of the same name in Brunswick East, Brunswick Aces is Australias first permanent non-alcoholic bar. But rather than merely act as a cellar door for Brunswick Aces own non-acoholic gin alternative its aim, according to co-founder and CEO Stephen Lawrence is to demonstrate "how wonderful non-alcoholic products can be". Lawrence firmly believes that the trend of Australians drinking less is "here to stay," and says "we want to promote it ...
Pays De La Loire Brunswick East France General Western Australia Griffin Simm Stephen Lawrence

Australia's first-ever non-alcoholic bar is opening its doors

Australias first-ever non-alcoholic bar and bottle shop is preparing to open its doors. Brunswick Aces Bar in Brunswick East, six kilometres north of Melbourne CBD, will start serving a menu of over 100 alcohol-free beers, wines and cocktails from Saturday, May 1. Nestled next to the citys iconic Italian food quarter, the bar is touted as a trendy teetotal venue that offers tasty drinks at affordable prices. Wine starts from just $6 a glass, while beers and spirits with mixers range from $7 to ...
Western Australia Brunswick East Stuart Henshall Stephen Lawrence Australian Bureau Of Statistics Faces Bar

Four myths about alcohol-free drinks that will change the way you see them

Four myths about alcohol-free drinks that will change the way you see them Cat Rodie Photo: Supplied Despite this flourishing market, there are plenty of misconceptions about non-alcohol drinks. Here are four common myths.  Spirit company Lyres enjoyed record sales in January.  Photo: Supplied Myth 1: Alcohol-free drinks arent popular Online shop Sans Drinks, which sells more than 100 alcohol-free products, has been doing a strong trade in recent months, with founder Irene Falcone saying ...
New South Wales City Of United Kingdom Australian Capital Territory Andy Miller Steve Saffioti

From AI sewer tech to lab-grown meat: SmartCompany's 10 startups to watch in 2021

From AI sewer tech to lab-grown meat: SmartCompany’s 10 startups to watch in 2021 VAPAR co-founders Amanda Siqueira and Michelle Aguilar. Source: supplied. In 2020, amid a whole swathe of completely unforeseen challenges, and in a fast-changing political, social and health environment, we have seen some of Australia’s startups come into their own and start to thrive. These are the startups just hitting their stride; those on the cusp of an explosion of growth. These are the founders we thin...
New Zealand United Kingdom Bedi Othow Divtal Rod Hamilton Alice Williams Ben Holdstock

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