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Saie From Jada Pinkett-Smith s new body care line to a Gwyneth Paltrow-approved carbon-neutral beauty label, these brands make it easier to shop consciously. It s never been easier to be a green beauty buff during the ongoing climate crisis. But thanks to greenwashing, even the most environmentally mindful shoppers must sort through a sea of so-called sustainable products that don t live up to the eco seal. A few examples: Formulas marketed as all-natural despite the massive carbon footprint required to manufacture them, or deceptively beautiful packaging that distracts from unrecyclable containers. While the most sustainable act is to not buy anything at all, shopping with Mother Earth in mind can still be a guilt-free experience. Some of the best sustainable beauty brands are taking a step in the right direction and simplifying retail therapy for conscious consumers with high-performance cosmetics in innovative packaging or carbon-neutral skincare.

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