campaign? >> it's in times square, right? that help autos that is all we can say. it's in time square. >> you're surprised about people knowing about this show you and work at red eye. >> i say, i think they have a larger audience than you do by maybe, you know why? do you know why? i'm in the trying to tell our media partner how to do their jobs maybe we need an ad in times square. >> yes. >> this is about a bill board this, about men at work. >> could we get graphics to give me a beard? >> i want a real bill board. i want bill, hammered on our -- a sign alive bill board. >> hammered with nails? >> full. >> i'll see you halfway.