Bradley Zero Phillip is the founder of the UK-based multi-genre label Rhythm Section International
We now live in a different world. In our new world, the old rules do not apply. Life isn’t about petrol, or oil, or gas, anymore. It is about living in our own terms. “All you need, is who you are,” a resounding tagline from a commercial titled “All I Need” by Nigeria Hennessy. The ad is even timelier now than it was first released three years ago.
The video was meant to inspire people to find their voice, to discover themselves through their craft, be their own artists, and to appreciate the freedom found in art. In a time of great crisis, such as the current pandemic, we use art to liberate ourselves.