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Why Do A Brand Refresh?

HEARD IT THROUGH THE GRIPE-VINE: OUR NEW ABNORMAL A brand refresh is often seen as an opportunity for the brand, and the company behind it, to signify to its consumers and the general public that they are evolving and being responsive to their customers. Even when the brand is fundamentally strong,

Evolving with customers

The country’s largest conglomerates are facing gargantuan organizational challenges brought about by the digital revolution, and is further amplified by the global pandemic that has redefined ways of doing business not just in the Philippines, but also around the world.

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