Former MLA marketing head joins Herefords as CEO
February 10, 2021 11:14
The appointment follows the resignation of Herefords Australia general manager, Andrew Donoghue.
Sharp has held executive and marketing and communication leadership roles across several public, private, and not-for-profit organisations, including head of marketing for Novartis Consumer Health, and held senior management positions at PZ Cussons, Coca-Cola Amatil and Goodman Fielder. She was at the MLA for five years, until April 2020.
Chair of Herefords Australia, Hon. Trish Worth AM, said it was Sharp’s combination of general management and red meat marketing experience that impressed the board.
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“The appointment of Lisa Sharp acknowledges the importance of marketing and promotion to our members. …now is the time to promote the benefits of Herefords to commercial producers and others in the supply chain. ”