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The Mavericks win the PR mandate for leading e-cycle brand Hero Lectro
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Mumbai: Following a competitive multi-agency pitch, The Mavericks India, a reputation management advisory firm, has announced that it has won the national communications mandate for Hero Lectro e-cycles. As part of the engagement, The Mavericks will work with Hero Lectro to drive specific narratives around the category as well as the brand, through strategic marketing and
Mumbai: Two-wheeler manufacturer LML on Tuesday announced the appointment of e-mobility expert Partha Choudhary as its chief operating officer (COO). Choudhary was previously associated with LML as sales and marketing head between 2006 and 2017. In this new role, Choudhary is tasked with the rapid expansion of the brand in the national and international markets. As COO, he
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