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The Art of the Character | Communication Arts

Britt Nolan, chief creative officer at Leo Burnett, explains how irony, personality flaws and a touch of darkness help make characters memorable in ads.

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Creative Is Native: Peter Dobbyn Always Asks, How Do We Make It Better?

Little Black Book, Peter Dobbyn, creative director at Publicis Dublin, tells LBB – in association with IAPI – about his transition from copywriting to creative direction, why he’s drawn to advertising that doesn’t feel like advertising, and the one time he played a gig with Sylvester Stallone’s brother

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What the advertising world can learn from 50 Cent

Stepping outside your cultural comfort zones can be a boon to your creativity says our ad correspondent Ben Kay

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After five years with Facebook Andy Blood departs and launches new book Full Bleed – Campaign Brief

After five years with Facebook Andy Blood departs and launches new book Full Bleed – Campaign Brief
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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So You Want My Job: Jack Koch, the man applying marketing science to Reddit

So You Want My Job: Jack Koch, the man applying marketing science to Reddit
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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