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Vikram Sakhuja, Group CEO at Madison Media, shares his thoughts on media in 2041

 had to share about his vision of the future. Media is Video, Text, Image, Sound and Experience (that additionally including senses like touch and smell). These Mediums in a sense are eternal, indestructible like matter. The way they manifest however changes dramatically, as the Digital revolution has shown, with profound implications to humans and society.  20 years ago, video was TV and movies; text was newspaper, magazines and books; Image was art print, and outdoors; sound was radio, and...
Van Winkle Vance Packard Vikram Sakhuja Madison Media These Mediums Earned Media
Source: digit.in

The power of (mis) information

Published January 13, 2021, 6:00 AM Our Economics Professor at CRC, Dr. Bernardo Villegas introduced us to the power of “Hidden Persuaders” by Vance Packard.  By playing on our hidden fears and dreams, advertisers are able to influence our preferences.   They manipulate   and rely on subliminal suggestions to drive us to patronize a product or a service.   Beauty products are presented as key to eye bag prevention and delay of the ageing process.   They are heavily patronized by wo...
Rex Gatchalian Vance Packard Bernardo Villegas Economics Professor Hidden Persuaders President Trump
Source: mb.com.ph

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