Barbies and LEGO and Bears, Oh My! A Wicked Movie Merch Bonanza Is On the Horizon
Nearly 100 product collaborations will be made between the upcoming two-part Wicked film adaptation and retailers.
Source: playbill.com
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Wicked announces a Barbie amount of brand partnerships
Ahead of the Wicked: Part One's November 27 premiere, Universal announced a ton of brand tie-ins
Source: avclub.com