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The niche fragrances going viral on #PerfumeTok

May 31, 2023

Put down your Dior Sauvage or YSL Black Opium — for Gen Z only underground scents will do

Source: standard.co.uk

March 22, 2023

A wave of young fragrance obsessives are revamping the stale perfume industry, one scent at a time.

Source: nylon.com