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However, anonymity believes the social value can be made. >> the dollar value of a facebook like varies based on community, based on demographic. >> and how many other likes does it lead to and who was it that liked it? >> how many people are interacting with the content? are they liking it or is it bots liking the content? >> based on the audience. >> and how large is their audience? >> what is your outcome? >> in some regards, its a telephone chain. >> based on the product, based on the compan...