Japan beef brand faces marketing mess as kanji creates confusion kyodonews.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kyodonews.net Daily Mail and Mail on Sunday newspapers.
The government of Ibaraki Prefecture has hit a marketing snag in the promotion of its local Hitachiwagyu Beef specialty after a survey showed a significant percentage of young Japanese adults cannot read the kanji characters in its name. Japan boasts numerous wagyu luxury beef variants, most famously the Kobe Beef…