WOO names keynote speaker for its virtual European Summit
WPP chief executive officer, Mark Read, has been announced as a keynote speaker at the World Out of Home Organisation s virtual European Summit. Read, who has led the advertising group since 2018, will be interviewed by WOO president Tom Goddard.
The Summit will be hosted from London on 18 May.
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Top 20 Digital Signage Applications of 2020 by Rob Fletcher | 15/03/2021 Rob Fletcher picks out some of the most eye-catching digital signage applications from 2020
Digital technologies became even more important over the past year, as we were forced to switch from meeting people in person to talking over the computer or mobile phones during the pandemic.
The signage market is all too aware of the benefits of digital, with development in digital signage having come on leaps and bounds in recent years as suppliers work with marketers to connect with consumers in innovative new ways.
Absen makes a splash
Designer: Absen
Description: Absen worked with Chinese real estate developer Kaisa Prosperity on a major digital signage project in 2020. Absen produced and installed a wide range of signage at Kaisa’s facility in Guangzhou, including this gigantic outdoor piece measuring just under 275sq m.
This week’s BIG move:
Successful ‘try-before-you-buy’ results in MetropolitanRepublic acquiring 8909 Naren Ramburan (financial manager), Alison Deeb (Group CEO), John Warsop (chairman of board), Paul Warner (founder of Metropolitan Republic & chief creative strategist), Ciaran Mckivergan (founder, 8909), Ilze Du Toit (group financial director)
A successful ‘try-before-you-buy’ relationship
between MetropolitanRepublic and 8909 has resulted in the full-service brand
agency acquiring a majority share in the digital hot shop.
According to MetropolitanRepublic CEO, Alison Deeb,
the acquisition was finalised at the end of November after the agencies had
proven a “right fit” for each other.
“8909 – a young, dynamic, data-driven digital
agency led by Ciarán McKivergan – was the first potential partner we identified