The familiar Amazonian preview called ‘Look Inside’ gets a storefront cousin from Jellybooks Discovery, using QR codes to offer samples.
710 Bookseller Rebecca Chatwell at Blackwell’s Broad Street store in Oxford trying out Jellybooks’ QR code ‘peek inside’ book preview app called Discovery. Image: Jellybook
QR Codes Put ‘Peek Inside’ on the High Street
Almost 20 years ago, in the autumn of 2001, articles were moving about something called “Look Inside the Book” on Amazon.com. “With thanks to publishers plus a healthy dose of innovation we’ve created an even better way to showcase books online,” said Jeff Bezos in a squib published at