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Tourism investment sparks creative pitch for Destination NSW
February 4, 2021 10:45
Destination NSW is currently undergoing a pitch process for creative services, Mumbrella can reveal.
The process follows the launch of the Visitor Economy Strategy 2030 by the Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres, at the start of this year.
The strategy outlines NSW’s roadmap for the recovery of the visitor economy, and sets targets for NSW being the premier visitor economy for Asia Pacific and visitor expenditure of $65 billion by 2030.
The plan’s strategic pillars include navigating an immediate road to recovery with focus on domestic tourism, building compelling new brands for Sydney and NSW, showcasing the state’s strengths, investing in cultural events that will draw visitors and facilitating the growth of the industry.
‘This is when creativity is at its best’: Creative leaders look to push boundaries in 2021
Mumbrella s Zoe Wilkinson asks Laura Aldington, Ben Lilley, Stephen McArdle, Lindsey Evans, Cade Heyde, Jim Gall and Anthony Gregorio what clients will expect from creative agencies, and how creativity will evolve in 2021.
December 18, 2020 10:32
At the start of the year, the creative industry was focusing its efforts on how it could aid those who had been affected by, and were on the fighting on the front lines of the bushfire crisis. Then, it was all turned on its head when COVID-19 hit.
Being dependent on the demands of clients meant that some agencies were definitely harder hit than others. But agencies got by, not just due to the sacrifices made by staff and leadership, but by becoming the exact partner their clients needed to navigate the chaos and prepare for what’s next, getting scrappy to pick up all small pieces of work, and chasing after a surprisingly busy pitch calendar.