D-EDGE Report Reveals the Impact of AI on Enhancing Digital Advertising and Direct Booking
A recent study highlights how advancements in artificial intelligence (AI) are transforming digital advertising, providing hotels with new opportunities to increase direct bookings and better compete with online travel agencies. This study, presented in a white paper by D-Edge Hospitality Solutions, shows that hotels using AI-driven ad campaigns, in combination with manual campaigns, have seen a significant rise in direct revenue.
Michael Trauttmansdorff Jean Dominique Brivet Digital Hotel Operations Study European Union Digital Markets Hospitality Solutions Hospitality Solutions Source
Source: hospitalitynet.org