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Uber hires prominent critic to focus on treatment of drivers
Brody Ford, Bloomberg News VIDEO SIGN OUT
Alex Rosenblat, an author and labor researcher, wrote for years about how Uber Technologies Inc. obscures pay structures, surveils drivers and creates systems that facilitate discrimination against those workers. Now she works for Uber.
The ride-hailing company hired Rosenblat last month as head of marketplace policy, fairness and research. Her appointment, which hasnât been previously reported, is part of an effort to reform Uberâs treatment of, and relationship with, its drivers.
Rosenblat is best known for her 2018 book, âUberland: How Algorithms Are Rewriting the Rules of Work,â for which she interviewed hundreds of drivers about their working conditions. The book highlights driver stories of pay disparities, pervasive surveillance and the lopsided power dynamics in algorithm-mediated work.