The better someone knows a topic, the more difficult their writing about that subject can be to understand. UArizona researchers have developed the Writing Clarity Calculator to help scholars determine how clear their writing is.
Washington [US], May 2 (ANI): Researchers from the University of Arizona and the University of Utah recently examined why most scholarly research is misinterpreted by the public or never escapes the ivory tower and suggested that such research gets lost in abstract, technical, and passive prose.
American Marketing Association
Researchers from University of Arizona and University of Utah published a new paper in the Journal of Marketing that examines why most scholarly research is misinterpreted by the public or never escapes the ivory tower and suggests that such research gets lost in abstract, technical, and passive prose.
The study, forthcoming in the Journal of Marketing, is titled “Marketing Ideas: How to Write Research Articles that Readers Understand and Cite” and is authored by Nooshin L. Warren, Matthew Farmer, Tiany Gu, and Caleb Warren.
From developing vaccines to nudging people to eat less, scholars conduct research that could change the world, but most of their ideas either are misinterpreted by the public or never escape the ivory tower.
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