The resort city of Hua Hin continues to emphasise its position as the country's prime wellness destination to capture demand from high-value tourists, creating a travel niche after two years of pandemic disruption.
Tourism in major tourist destinations has clearly been picking up despite the lingering spread of Covid-19, especially since the country's reopening on Nov 1. But all of a sudden, there came an unexpected turning point – the spread of the Omicron variant of the coronavirus.