5 Uplifting Moments in Latin Music This Week (July 31)
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Bad Bunny and Adidas team up for Cheetos themed collection
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In this Article
If there’s anything that’s just as, if not more important than music to Bad Bunny, it’s his community. And so this Summer, he’s expanding upon his “Deja tu Huella™ campaign with Cheetos that was kicked off in 2020, and he’s bringing his
adidas family along for the ride.
“Deja tu Huella” which translates to “Leave Your Mark” in English is an initiative designed to celebrate Hispanic culture and its impact on society. For its second phase, Bad Bunny and Chester Cheetah are blessing fans with two new experiences a fashion collection with adidas along with the Deja tu Huella Estudiante Fund, a contest that will give a total of $500K USD to students in the U.S. and Puerto Rico.
By @tinocochinoradio, @theeserinaperez
Photo: Getty Images
Bad Bunny may be one of the biggest stars in music right now, but he still knows his roots and how important it is to give back to his community.
Starting this Summer he will be expanding his Deja tu Huella campaign that started last year to celebrate the impact the Hispanic culture has made on today s society, bringing two new experiences for fans.
The plan is to bring Deja tu Huella, to a new level: an exclusive fashion collaboration with Adidas and the Deja tu Huella Estudiante Fund, a contest that will give $500,000 in total prizing to students in the U.S. and Puerto Rico.