Virtue Worldwide appoints Saumya Baijal as director of brand strategy indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
The definition of boundaries is shifting from emotional expression to personal pleasures a Vice research highlights the tremendous transformation that Asia’s youth is undergoing. And Campaign examines what this changing landscape means for brands targeting Gen Z.
Results from an APAC-wide study by Vice Media, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work
P&G’s haircare brand Rejoice is championing greater representation for hijabis with an emoji pack and a campaign titled #RejoiceEmojiMe, encouraging the world to #SeeBeyondTheHijab. The emoji pack will include a range of expressions and personalities which seek to enable hijabis to effortlessly express their individuality with confidence. Done in collaboration with VICE Media Group’s creative agency VIRTUE Worldwide in conjunction with the recent World Emoji Day, the emoji pack will be launched via a petition on change.org and will extend into August, with further support on social media. The petition currently has 644 out of the 1,000 signatures Rejoice aims to secure