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Does a "surprise" factor in gift-giving affec

Gratitude is a strong emotion that can enhance bonding between two parties. It is often believed that a surprise gift can enhance a beneficiary’s feeling of gratitude, especially when the beneficiary did not expect it. However, in a new study, researchers from Japan show that when an absence of benefits/gifts was simulated for beneficiaries before or after they received the benefits, there was no increase in their gratitude.
Masataka Higuchi Akitomo Yamamoto Sophia University Graduate School Of Human Sciences Department Of Psychology Sophia University Bunkyo University

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