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From Small Town In Pakistan To Shoe Empire In New York: How She Found Freedom From Small Town In Pakistan To Shoe Empire In New York: How She Found Freedom It s the same story taught to every Pakistani girl. We are raised from a young age to believe that our purpose in life is to find and keep a husband, says Sidra.
Sidra Qasim and Waqas Ali are the couple behind Atoms - a New York-based footwear brand. Just two kids from a small town in Pakistan, who escaped their conservative families is how Sidra Qasim describes herself and her husband, Waqas Ali. Sidra and Waqas are today the power couple behind Atoms - a New York-based footwear brand known for its quarter sizes and comfortable sneakers. But the road to success was not an easy one for them, and now Sidra has opened up about their journey in an interview with Humans of New York.