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Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, as part of our Deep Dive on globalization and the marketing industry, we ask how agencies should navigate their entry into new regional markets and territories.
Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR
Fast-growing company picks San Francisco agency after competitive pitch
Keith Melnick, CEO of The Zebra, plans to spend big to get his company s name out in 2021.
The Zebra January 19, 2021
The insurance industry is a crowded place, which has made it one of the more creative, with names like Liberty, Geico and Progressive vying for customers in resourceful and humorous ways. The Zebra looks to leap headfirst into the fray and elevate its insurance comparison services with the help of its new agency of record, Argonaut.